Selling homes is a complex process. That’s especially true when the goal is to achieve the highest sales price for the client. It takes finesse and marketing savvy that can only come through decades of experience selling homes. A lot of things can and do go sideways.
Properly representing a seller is not about putting it into the multiple listing service and hoping for the best. Any real estate broker can do that, but very few can do what the WEBREALTY Team does. Collectively, we have sold thousands of homes over a period spanning more than four decades and have won top awards for our successes. We have the process down to a science and utilize high-tech web applications to ensure the consistency and quality of our work. We have also developed systems and techniques so that no matter which broker is your primary contact, the marketing system, sales process, and results will be the same. I’m not aware of any other company that can make that claim.
Getting the home under contract with a buyer, however, is just the beginning. All sorts of crazy things can happen between the contract date and the closing date. If your broker doesn’t have the knowledge, experience, or a team to advise and help them deal with some of the issues that come up, it could very well result in a lost sale. The home no longer has the initial impact and momentum it had, and the outcome the second time around is almost always disappointing. Not that it doesn’t happen, even with us, as some things are just beyond our control. However, you want to avoid it if at all possible.
There are seven aspects of selling a home that sellers should know. These are price, condition, staging, marketing, accessibility, terms, and brokerage fee. The seller controls six of these in that they can decide how they are going to address them. However, the assigned broker should provide the seller with professional advice to make informed decisions. The one thing sellers don’t have control over is the marketing. Marketing is the primary and most crucial element of selling a home, and yet we find it rare for sellers to ask about our marketing plan. The broker representing the seller, not their company, typically controls the marketing plan. However, you’d be surprised to find out that a large percentage do not have a written plan. Some enter it into the multiple listing service and call it good.
It makes sense that sellers should hire the best they can find. The WEBREALTY Team is unique in that the company sets minimum standards for marketing our listings and implements most of it with in-house marketing staff. In this way, you can be sure that you are getting what we say our marketing plan will be for you. Once we complete the initial marketing phase, we send you a list of what we’ve done.
We work as a team, and should you need immediate assistance, don’t hesitate to contact me. If I am unavailable and you need help right away, don’t hesitate to contact my Team Leader. He’s been a full-time agent, broker, owner, and designated broker since 1978 and has the knowledge and experience to provide you with answers to almost any question or concern you may have. Again, we are the WEBREALTY Team, and, as such, we work together to make sure things happen the way they should for our clients.